Reading 2 of Fast Food Nation Chpt. 2&3

These chapters started off telling a very intersting story. It told of when Ray Kroc and Walt Disney started. This incredible story was moving because of the backround that booth of these men had. The way they became friends and partners is just outstanding. Walt Disney is an unusual character. he liked to draw cartoons and for that to be a living was different to people. When reading the onformation the point is made that salesmanship is the key to start a trend. Ray Kroc for example found this out very eraly in the game of business. He had his products trending with the big name comanies and he was starting to become wealthy because of that talent. He wanted to go bigger and more braud range when he made it to the big time. He wanted the fast food chain of McDonalds to be nation wide to make more money for the franchise. There is nothing wrong with that. The more money the better right? That wasnt the case with Ray. he wanted the costomers to be happy before he made any kind of big mooney off of them.Ray had things figured out as well as Walt.

The next big thing about the reading was the section in chapter 2 about the targeting of children in advertising. The point was well put accros that people didnt like big name companies targeting the young inocent minds of children. Seeing this point there are other things to consider about this. One being that i have learned that the teelevision was watched as a family back in the earlier days. So therfore the commercials were also watched by the parents and not only the child. What if some parents saw the comercial and thought it would be a great idea to take their kids to the place being advertised? The point i am making is that the ads were made for childre ;correct, but on the other hand the parents also watched them and had an impact on them as well. The children were targeted but the parents were influenced by them.

In chapter 3 it starts off by talking about the towns  of colorado and how they were becoming bigger. When it talks about the towns growing because of fast food resturants the facts are un real. For example; The clusters of eating establishments in one area was more than i think necessary. If there is a Taco Bell, Burger King, KFC, McDonalds, and a Subway in one food plaza it might be a little clustered. What if they would have spread them out all over town? Would they have had more business and more loyal customers? If they would have been more spread out maybe they would have had more loyal costomers from the area they wee stationed. All in all i am enjoying the book and cant wait to continue to read.

Chapter 1 of Fast Food Nation

The first chapter of the book was very eye opening in the first 10 pages. I found it to be packed with early history that alot of people probably didnt know about.

 I found the history of the automobile industry to be the most interesting to my senses. Who would have thought that Los Angleles would have more cars in the city itself that the other 41 states at the time; thats outstanding! The year is only 1940; wich in my eyes in a long time ago becuase that is the year that my grandpa was born and he is still kicking today. At my house we have a few cars from back in that era and to think how dangerouse they are to drive now just leads me to think that driving back then would have been hazardes to pedestrians on the sidewalks trying to use the public transportation.

When you look at itdriv in movis are rarley played around here anymore. Why wouldnt they still have it? What was the real reasion for them to be shut down? We still have drive thru eating but why dont we have drive in movies? There are always questions to be asked about eraly automotive ideas that vanished like a ghost.

I never knew the Hells Angles came from this timme period. I mean i have heard of the group but i thought they were from later down the road. It's funny how you can hear of something when you are little and not really know how old or how big something is until you get older. For example, i never knew that there were still peoople dying from radiation in japan. I knew we dropped a bomb but i thought the things just exploded not had radiation and killed eople for the next 50 years. Thigs like that really make  me wonder how big some other events were but people never realized it.

I can totally see the technology era coming into play now. They went from having people go out and take your order; to people working in stations to make food; and finally to the phone the chef. Thigs were moving along pretty fast in those days. I honestly cant believe some of the stories behind the people who came up with these ideas of new technology.

Talk about a success story. Carl had the most interstling life i could think to live in that era. He was an icon it seems like. He was always thinking of the next best thing to hang with the bigger chains. He was a pioneer the way i look at it. I enjoyed the first chapter of this book and i look forward to reading the rest of it.