Reading 2 of Fast Food Nation Chpt. 2&3

These chapters started off telling a very intersting story. It told of when Ray Kroc and Walt Disney started. This incredible story was moving because of the backround that booth of these men had. The way they became friends and partners is just outstanding. Walt Disney is an unusual character. he liked to draw cartoons and for that to be a living was different to people. When reading the onformation the point is made that salesmanship is the key to start a trend. Ray Kroc for example found this out very eraly in the game of business. He had his products trending with the big name comanies and he was starting to become wealthy because of that talent. He wanted to go bigger and more braud range when he made it to the big time. He wanted the fast food chain of McDonalds to be nation wide to make more money for the franchise. There is nothing wrong with that. The more money the better right? That wasnt the case with Ray. he wanted the costomers to be happy before he made any kind of big mooney off of them.Ray had things figured out as well as Walt.

The next big thing about the reading was the section in chapter 2 about the targeting of children in advertising. The point was well put accros that people didnt like big name companies targeting the young inocent minds of children. Seeing this point there are other things to consider about this. One being that i have learned that the teelevision was watched as a family back in the earlier days. So therfore the commercials were also watched by the parents and not only the child. What if some parents saw the comercial and thought it would be a great idea to take their kids to the place being advertised? The point i am making is that the ads were made for childre ;correct, but on the other hand the parents also watched them and had an impact on them as well. The children were targeted but the parents were influenced by them.

In chapter 3 it starts off by talking about the towns  of colorado and how they were becoming bigger. When it talks about the towns growing because of fast food resturants the facts are un real. For example; The clusters of eating establishments in one area was more than i think necessary. If there is a Taco Bell, Burger King, KFC, McDonalds, and a Subway in one food plaza it might be a little clustered. What if they would have spread them out all over town? Would they have had more business and more loyal customers? If they would have been more spread out maybe they would have had more loyal costomers from the area they wee stationed. All in all i am enjoying the book and cant wait to continue to read.